The email newsletter is a powerful digital marketing tool.

It allows you to communicate directly with your prospects and customers.

Here are 6 tips for a successful e-newsletter #newsletter #subscribe #enewsletter

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1. Set goals to reach a specific number of subscribers for each month.

Document your methods to attain new subscribers. Continue and fine-tune the working methods and tweak or drop those that don’t.

2. Choose a niche whose needs you are prepared to meet.

Always stay within your niche.

Any products or services you promote should be congruent with that niche.

3. Offer free gifts that will grow your business and spread your message.
Again any gifts or lead magnets should align with your chosen niche.
The gift should be good quality and offer value to the subscriber.

4. Act as an affiliate to promote services/products for a percentage of sales.

Ensure you promote services/products you use or at least have tested and that you feel will benefit your subscribers.

Never be salesy and don’t do this too frequently.

5. Include your signature for a personal touch.

You can even include a photo.

This helps you become more approachable and accesible to your subscribers.

In the process this helps you to build and trust and authority with your subscribers.

6. Do not use jargon.

Jargon can turn off your subscribers.

If industry jargon is required and appropriate then be descriptive and explain what that jargon means.

Conclusion.

Email newsletters allow you to address your subscribers more directly than you ever can through social media.

However to ensure success try to follow the above tips and you won’t go far wrong!

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