How To Set Up Canva Brand Kit

Introduction

Before discussing how to set up Canva Brand Kit it may prove useful to actually describe what a Brand Kit is and its associated benefits.

What is a brand kit?

A brand kit is a set of essential visual elements and guidelines that represent a brand’s identity, ensuring consistency across all marketing materials and creative content.

What components are typically included in a brand kit?

A standard brand kit comprises a brand’s logo, color palette, typography, imagery guidelines, iconography, and other design assets that establish a unified visual identity.

How does a brand kit benefit brand consistency?

By providing clear guidelines and standardised elements, a brand kit ensures that all brand communications and visuals maintain a consistent look and feel, reinforcing the brand’s identity and message.

Can a brand kit be used for both online and offline marketing?

Absolutely! A well-designed brand kit is versatile and can be applied to various marketing channels, including digital platforms (websites, social media) and traditional media (print materials, merchandise).

How can I create a brand kit using Canva?

Canva offers a user-friendly platform to create and manage multiple brand kits. By uploading your logo, selecting brand colours, and defining typography, you can easily generate a brand kit to streamline your design process and maintain brand consistency effortlessly.

Taking you step by step this guide will show you had to add your own brand kit to Canva.

Step-by-Step Guide

Go to www.canva.com

1. Select “Brand Hub”

2. Click “Brand Kit”

3. Click “Add new”

4. Click in the “Name your Brand Kit” field

5. Complete a name for your brand

6. Click “Create”

7. Click here to upload your logo or drag your image

8. Your logo will appear here

9. Click “Add a new colour”

10. Select the required colour in the colour map

11. Or type the colours hex format eg “#8c52ff”

12. Repeat for each additional colour required

13. Click “Heading”

14. Click the font dropdown

15. Select the required font

16. Select the font size dropdown

17. Select the required font size

18. Click the tick to save

19. Click here to upload any photos or drag your image

20. Your uploaded photo will appear here

21. Click here to upload any graphics or drag your image

22. Your uploaded graphic will appear here

23. Click here to upload any icons or drag your image

24. Your uploaded icon will appear here

25. Click “Back to Brand Hub”

26. Click “Back to Home”

27. Select your design

28. Click “Brand Hub”

29. Click the brand hub dropdown

30. If you have multiple brand kits they will be displayed here

31. Select your desired Brand Kit