Affiliate Marketing – Mistakes to Avoid
Affiliate Marketing can prove to be a lucrative side hustle and particuarly suited to marketing newbies.
Here we look at 7 Pitfalls to Avoid #affiliatemarketing
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Mistake #1 Bad Product Choice
Look for good products in good niches.
Promote ‘seasonal’ products in their ‘seasonal’ months.
Focus on products that a lot of people want.
Mistake #2 Choosing a Low Converting Product
Check out the products sales page. Does the copy entice you to want to buy?
Are there testimonials that reassure faith in the product?
Are there errors that make the product look unprofessional?
Mistake #3 Selling Snake Oil for a Snake Oil Salesman
Choose a bad product to promote to your list and see your list burn before your eyes.
All that authority and respect will go up in smoke.
Mistake #4 Choosing Products With Miserly Commissions
Aim for products that offers a 50% or 75% commission.
As for actual dollar value of the commission – don’t sweat that as much, you can still make a killing selling relatively cheap reports.
Mistake #5 Failing to Collect Leads
Always, always, always send your leads to your opt-in list before your affiliate link.
Virtually everyone who would have purchased the product will opt in to your mailing list.
Mistake #6 Ignoring the Importance of Timeliness
Your emails should be newsworthy – not promotional. Find product launches that qualify as an “event”.
Make sure that your list members purchase from you.
Mistake #7 Ignore Important Numbers
Ignore conversion rates, pay per click bids, and the amount of time to put into promotions at your peril.
At best this could lead to no profits, and at worst putting you out of pocket.
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