Search Engine Optimization (SEO) for your website can be complex, but you can still rank highly in the search engines if you stick to the basics outlined within these SEO tips. #seo #seotips

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1 Add some videos

Try embedding YouTube videos for each of your blog posts. They don’t even need to be your videos; just remember to use the appropriate accreditation. Google owns YouTube, so they like to see videos on your website.

2 Keep your website updated

Dormant websites tend to be downgraded over time. Just 10 minutes a week can be sufficient to keep your site refreshed.

3 Keyword research

Get to know what search terms people are actually searching for. Check out the competition for those words? Use keywords that potential customers would use when searching for products or services like yours.

4 DO NOT keyword stuff

Ensure the keyword density is kept down to around 2%. The search engines are counting and will penalise those with a higher density rating.

5 Provide links to other quality web content

It is always good practice linking to another website as long as the quality is good and appropriate to your audience.

6 Keep an eye on the competition

Research the websites that outrank you for your chosen keywords. There are tools available that will analyze the SEO components of a website. You can develop your strategy from this information.

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