Are The GetResponse New Tools Geared Up for Ecommerce?

The GetResponse New Tools

Before we discuss the GetResponse new tools, lets factor in some context. Marketing is evolving all the time, and email marketing is a key component. That is why the autoresponder you use for your business needs to be constantly improving in order to be able to integrate with the latest innovations. One such autoresponder service is GetResponse and amongst its newest additions to its ever growing armoury is its brand spanking new Ecommerce tools.

Ecommerce is the lifeblood of sales growth and that brings with it a plethora of names providing platforms to enable the key processes involved. That is why it is of paramount importance that any tools have the flexibility to integrate with numerous platforms seamlessly. GetResponse is no exception, boasting integration with top players like Magento, PrestaShop, Shopify and WooCommerce.

The GetResponse Ecommerce tools feature simple one-click integrations allowing customer data and product inventory to be updated in GetResponse negating the requirement for any complex coding. Then using the GetResponse Ecommerce tools you can boost sales with carefully targeted content, promote your products and customise offers dictated by your individual customers needs.

Advanced Segmentation

Modern day email marketing requires a sophisticated level of segmentation in order to be able to communicate in a particular way to cross-sections of your customer base depending on various factors. GetResponse Ecommerce tools allow advanced segmentation based on behaviour on your website, customer purchases and order history. By segmenting in this way, you can laser target specific cross-sections of your customers with very different communications. This way it becomes very easy to automate a specific message to a very specific group of your customers. It is this advanced segmentation that allows for more successful strategies and campaigns.

Transactional Emails

Transactional email like purchase confirmations and abandoned carts can be fully automated based on events and triggers using the GetResponse Email Curator. Use of the Curator is simple with setup being accomplished in seconds. With users seeing up to 25% increase in sales through cart abandonment notifications GetResponse is providing a much nemuch-needededed process with practically zero effort required.

Promotional codes

GetResponse makes it super simple to synchronise promotional codes from ecommerce platforms, allowing you to easily drag and drop them into automation messages, autoresponders and newsletters. The benefits of using promotional codes for cart abandonment, returning customers and seasonal sales. Mean that It’s an easy way to increase sales.

Product recommendations

The Product Recommendations Engine is a tool that, through data,  is able to learn the preferences of customers and their needs based on historical purchases and behaviour. 

You simply Drag and Drop the product recommendation element into your emails. The automation element in an email is then replaced with specific products relevant to each individual recipient on the list.

The benefits of a powerful tool like this are obvious as the process of putting recommendations of appropriate products in front of a customer means they are more likely to make an additional purchase all for a process taking little to no effort.

Pop ups

GetResponse provides a drag-and-drop creator, allowing the design of the pop-ups and the conditions that trigger their appearance. This will grab your visitors’ attention and potentially increase conversion rates. Trigger types include upon page load, delay duration, specific web events and exit intent, meaning an attempt is made to leave the browser by either closing the window or clicking back. As pop-ups have been shown to increase conversion rates by up to 60%, this is a worthy tool to have at your disposal to increase sales revenue.

Prebuilt automation templates

Sometimes it can be hard to build emails from scratch and I am pleased to say that GetResponse provides a selection of prebuilt templates and playbooks.

The templates include welcome, recommended products, recover lost sales and can be applied to what is termed behavioural targeting. Templates can save time and provide inspiration as templates can always be modified, making them a worthy part of the GetResponse ecommerce tools.

Omnichannel

Other provided tools include web push notifications, SMS and pop-ups for a rich level of engagement with your customer when deploying campaigns.

The more mediums available to engage with your customer can only be a positive one.

New pricing plans

GetResponse have understandably revised their prices to reflect the plethora of new tools and features discussed above.

I am pleased to say that like other autoresponder services GetResponse has followed suit and provided a free forever plan. Although clearly this has some limitations (at least after 30 days) it still gives a good insight into what is available and provides a good starting point for anyone just embarking on their marketing journey.

Free: 

The free plan is ideal for new users and for the first 30 days at least allows you to try all available features.

After the free trial you will have access to Website builder, unlimited newsletters and sign up forms, with a list of up to 500 contacts.

Email Marketing:

Currently $15.58 per month when paid 12 months up front

This is suitable for one man band to small companies wanting to embark on their first email marketing campaigns This plan gives access to unlimited landing pages, website builder, basic segmentation, email scheduling and integrations

Marketing Automation:

Currently $48.38 per month when paid 12 months up front

This email marketing plus plan provides the additional features of marketing automation, event-based automation, webinars, advanced segmentation, contact scoring and sales funnels.

New! Ecommerce Marketing:

Currently $97.58 per month when paid 12 months up front

This plan is aimed at advanced ecommerce marketing users. This marketing automation plus plan adds the new ecommerce features mentioned above, including quick transactional emails, ecommerce segmentation, abandoned cart recovers, promo codes, product recommendations and web push notifications.

Paying 12 months up front affords an 18% discount, giving the prices shown above.Alternatively you can pay month to month at a higher price, or pay up front for 24 months and make a 30% saving. Check the website for all current pricing plans.

The GetResponse New Tools Conclusion

The various plans offered by GetResponse are feature-rich and meet the requirements of those wanting to go beyond just growing and nurturing a subscriber list. Depending on your requirements, there is clearly a plan for everyone. The latest ecommerce tools integrate tightly with recognised ecommerce platforms and allow a business to cleverly target their customers through advanced segmentation. These same tools also provide many ways to increase conversions and sales growth. Overall I believe GetResponse offer plans that boast powerful features and value for money.

Check out GetResponse here: https://clikthis.link/GetResponse