Growing your YouTube channel for your business can seem daunting.
Here are 5 easy steps to reach your goal: #youtube #youtubechannel
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1/5 Have a Purpose
Before starting a YouTube channel, you need to have a clear objective and purpose.
Compared to other social media platforms it takes more time to grow YouTube channels.
However knowing why you want to create video content will help you stay on track when things don’t seem to be moving forward.
It is imperative that you know your purpose for starting a YouTube
channel if you want to find success.
2/5 Optimize Your Video Descriptions and Titles
Being the second largest search engine, the best way for your videos to be found on the platform is to make sure that your descriptions and titles are SEO optimized.
Determine the best keywords to use that are relevant to your industry and make sure to include them in your descriptions and titles.
You also want to look at what currently exists and what the top-ranking titles are in your industry.
3/5 Use VidIQ and TubeBuddy for Your Video Tags
Just like with your descriptions, you want to make sure that all of your videos use keywords as their tags. This will help to improve the discoverability of your videos.
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Two tools that can help you with this process are TubeBuddy and VidIQ. Both tools will provide you with recommendations for tags that you can insert into your videos as well as show you how your video ranks for set tags.
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TubeBuddy | The Premier YouTube Channel Management Toolkit
4/5 Use How-To Videos to Teach Your Audience
There are two reasons why people find themselves on YouTube, to be educated and entertained.
Rather than producing the same boring videos demonstrating your products or sharing your insight, why not create How-To videos to help educate your audience. Think about what you can teach your audience and develop videos around your skills.
A good place to start for both video editing and screen recording is Techsmith’s Camtasia
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Explore some powerful software on the TechSmith product pageExplore TechSmith screen capture and recording products like Snagit and Camtasia. Learn, try, or buy. 
5/5 Outsource What You Can’t Do
If you don’t know how to edit video, or you don’t have the equipment you need to produce high-quality videos, outsource the work to someone who does.
If you need content, consider hiring someone who can shoot and edit videos for you and bring them in once a week. It can be a lot cheaper than you think and will save you the time and frustration from doing it yourself.
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